User persona
Lia waxman
About
24 years old
Live in Israel
Student at "Shenkar"
Fashion love
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She is not familiar with the right shapes and sizes for her body type
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Her time is wasted over long lines for payment and changing rooms
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She is not familiar with the right shapes and sizes for her body type
Frustrations
Technology
Social media
Online Shopping
Purchase in store
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Loves keeping up with influencer styles.
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Hates wasting time on long lines and complex processes.
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Open to exploring new looks and styles.
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Quick to buy items recommended by her favorite bloggers.
Personality
User Flow
Wire frames
Product page
Customer experience at Zara
Problem
Payment
Customers can pay directly through the app and collect their items at a pickup point, avoiding long queues.
Dressing Room
Instead of waiting for a fitting room, users can see how clothes look on their body using advanced virtual try-on technology.
Find the Right Item
Shoppers can locate specific items in the store with in-app live navigation, making it easy to find what they’re looking for without wasting time.
Overview
EZARA is a digital solution designed to enhance the in-store shopping experience for women who love fashion but are frustrated by long lines, fitting room waits, and inconsistent sizing. The app aims to reconnect digital-native shoppers with physical stores by offering a smoother, faster, and more enjoyable visit to Zara.
Research
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Half of the women return the clothes they ordered to the store
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The majority of women avoids from coming to Zara stores and Using Zara's media and app
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Most of them gives up and leaving the lines when they too
long waiting in long lines
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Zara sizes are inconsistent
Solution
EZARA enhances the in-store shopping experience by letting users:
– Pay through the app and skip checkout lines
– Virtually try on clothes without entering a fitting room
– Navigate the store in real time to find specific items quickly
1 // Smart Body Scan
Upon login, users can scan their body to create a personalized profile. This scan captures key body measurements, enabling accurate fit recommendations throughout the shopping experience.
2 // Upload Item
If a user sees a Zara item they like (online or in-store), they can scan its barcode through the app. EZARA will instantly show how the item fits their body and where it's available in their size at nearby stores.
Found an item you love in your wishlist and want to find it quickly?
Simply tap "Find in Store", and the app will:
– Automatically detect which Zara location you're in
– Provide real-time in-store navigation to guide you directly to the item
No more wandering aisles — just follow the path and get to your pick in seconds.
3 // Wishlist – Store Navigation
4 // Payment
Conclusion
Many women avoid shopping in Zara stores due to long lines, fitting room delays, and the difficulty of finding items. EZARA provides a seamless, tech-driven solution that brings customers back to the store by making the experience faster, easier, and more personalized.
For customers shopping in-store, EZARA offers a fast and convenient way to purchase items without waiting in line.
Here’s how it works:
-Tap the Pay button in the app
-Scan the item's barcode
-Select your size
-Review your cart and enter payment details
Once the purchase is complete, the customer can leave the store by simply showing the receipt sent to their email to the staff at the exit.